Building empathy through storytelling
Storytelling is a powerful tool for gaining new perspectives and creating shared understanding. Building empathy through storytelling...
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Design Thinking is not just for Designers
I first learnt about Design Thinking while studying UX Design and have used it ever since. So what exactly is it? Basically, Design...
The subtle art of the CTA button
These days we can’t seem to do anything without going online. We rely on the internet to check our social accounts, buy products, chat to...
Why bad feedback is good for UX design
Most of us don’t take lightly to negative criticism. It challenges our competence and can break our confidence, bringing about feelings...
Cultural barriers to conducting efficient User Research
The most enjoyable part of the Design Thinking Process for me personally is the User Research phase. I love working with people, mapping...
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