Concept Design for a Saudi Arabian coffee brand. I provided graphic design ideas for packaging, branding and presentation decks for the company profile. I based the designs around two concepts, playing with 'balance' (black and white vs. colour effect) to convey the message that we should balance work with leisure and coffee represents that. The second concept uses the 'ripple' effect to show how our decisions influence our actions and how a cup of coffee can have a positive effect on our day.