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Hi I'm Caroline. I'm a problem-solver, storyteller and design strategist. I have a background in Business Management, Education and Design, which gives me the perfect blend of creativity and strategy. 

Strategy, Design

and Everything
in Between

Areas of Expertise

My diverse background in strategy, education and design enables me to identify and provide user-centered solutions to a variety of challenges.

My areas of expertise include:

UX/UI,  Design Thinking, Storytelling

My design skills range from graphics, UX, illustration etc. I apply design thinking and user-centered storytelling to be able to empathize with different users

Communication & PR

I have experience in content creation, publishing, PR and communication and teaching business writing skills

e-learning, Instructional Design & Training

I understand how different types of learners interpret and retain information. I use my design skills to make learning interactive and engaging

Policies & Change Management

I have worked with startups to define the company's voice, polices, communication channels and core values

Branding & Building Corporate Culture

I create branding for companies by understanding their vision. I present this in style guides to ensure branding consistency is followed through at all times

Leadership, Mentoring & Design Education

The teacher in me always wants to share my knowledge by facilitating learning and guiding the young minds of today to shape a better tomorrow

Shaping the future of knowledge exchange


Riyadh, Saudi Arabia

  • Behance
  • Dribbble
  • LinkedIn
  • Instagram

Thanks for submitting!

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